When talking about social media it is much connected to modern technology. But tools used in technology may not be effective unless it contains a well-organized content. The following are the basics to become an effective social media writer:
Social media is more beneficial when it is linked to a
particular topic or interest of specific individuals. There are
so many posts or conversations from different sources each
day so it is better to attempt your posts be conversational as
well as helpful and interesting.
Get updates about new trends
Since then there had been many changes in the online world. It brought many new things to learn about social media. It has a huge impact in our society that is also because of new technology. Getting into social media, you need to be informed and familiar with past and especially current events that went viral.
Make it straight to the point
Social media is the place where one can write freely without any limit of word use. But it is effective to stick around your point and just be brief about your posts.
- Twitter: 125 characters or less (this leaves room for a manual retweet and comments)
- Facebook: No limit, but aim for 1-2 short sentences.
- Instagram: No limit, but try to keep it to 1 sentence or a short phrase. Feel free to throw in an emoji (MailChimp, n.d.).
Be Conversational
A good social media writer knows how to interact and start a conversation with their followers, friends and colleagues in social media. The posts we write should be engaging that as if we know our followers even though we have thousands of them. It is applicable to use some pronouns like "I", "we", and "you".
Know the Basics of Grammar
We know social media as an interactive tool of communication widely used today. Then there are such many things we can do in it. So there's a tendency to just post and not think about checking the spelling or grammar that was used. But there should be enough knowledge in grammar, punctuations and spelling to write effectively in the online world.
Take time to Refine
Always be mindful of what you post because after all you will be responsible for it. That is why it is important to think before you post. It will be visible to the public so it should be checked thoroughly to avoid misinterpretations and bad comments.
References:
Writing for Social Media | MailChimp Content Style Guide. (n.d.). Retrieved from http://styleguide.mailchimp.com/writing-for-social-media/
Social Media Gif [Digital image]. (n.d.). Retrieved from https://giphy.com/gifs/social-media-pCYrPefmrpJCM
Social Media Gif [Digital image]. (n.d.). Retrieved from https://giphy.com/gifs/social-media-pCYrPefmrpJCM
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